How to Launch A Product

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Hey All,

And firstly my apologies for not posting for a while, well to be honest I thought I had a brick wall with the launch of my new product.

In my last post I told you that I was waiting for the first draft of my new Product and how I was looking forward to getting into the Pre Pre launch sequence and banging the drum on how good this product was going to be.

Well as this is a complete transparent launch I want to talk about how sometimes the wheels can come off a little… the coder who is creating the software has encountered several delays, and this has put the launch process back. The product is still being “tweaked” before finishing and is looking pretty darn great if I may say so but its not ready to release to the general public just yet.

Although I am dying to tell you what the product is I am waiting for its completion before putting the whole launch process into place, I can tell you that it is a Software that allows you to Brainstorm, Plan and Organize your business in a very easy visual format.

You know its amazing watching all the “gurus” do there Product Launches and how smooth they make it look, I am really stunned just how much goes into these processes. Lesson one for me: Its not about creating a product throwing it out there. Its a science and there is a lot involved to get not only the product developed but create a whole launch process around it.

Just look at some of the fantastic launch processes done recently:

Frank Kern’s Mass Control: http://www.masscontrolsite.com/?lifestyle
Rich Schefren’s Guided Profit System: https://ssl.strategicprofitsystem.com
Brad Fallon and Andy Jenkins StomperNet 2.0 http://www.stompernet.com

When you look at how these products where launched and not just the quality of each program you begin to see just how much thought process needs to go into a Product Launch to make them must have products.

Well I hope to soon be able to all of this and more with my upcoming launch. Next time I will be providing further details of my brainstorming product and just how anyone in the Internet Marketing World will benefit by using it.

Until Next Time….
Paul Urban
Transparent Launch